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Stephen
Baldwin, gym owner and fitness trainer, uses Viper
rope-climbing machine to help active older adults stay in
shape and recover from injuries with a fun, engaging, and
rewarding exercise.
Objective
Stephenís customers are people in their late
50ís and early 60ís, some with injuries that prevent them
from using traditional cardio and strength exercise
equipment. His challenge is to provide optimal training to
these individuals, given limitations in their strength,
endurance, and physical abilities.
Planning
Aware of
the benefits of rope-climbing exercise ñ fast, effective
upper-body workout, Stephen thought of hanging a 20-foot
rope in his gym. Several major concerns associated with a
ceiling rope ñ safety, uncertain appeal to members,
installation and maintenance, made him question his initial
decision.
ìI like
rope climbing, but a ceiling rope would not be very useful
as not too many of my members can use it in their routines
and Iíd be concerned for the safety of those who can.î
Execution
When the
unit arrived, the setup went without a hitch and soon
Stephen gave the machine its first test climb. He easily
figured out the controls, and could vary them to produce any
combination of strength and cardio workout.
Having quickly mastered the machine himself,
Stephen began incorporating it into his membersí routines.
The results confirmed his purchase decision ñ almost every
one of his clients was able to enjoy rope climbing using
Viper. Based on each personís physical abilities and fitness
objectives, Stephen could configure the exercise toward
strength or cardio to optimize their workout.
ìMy
customers are in their late 50's and early 60's, some with
injuries. Viper gives them a great strength and cardio
workout. It is a very orthopedic-friendly machine.î
Results
By
integrating Viper into his gym, Stephen is able to offer his
members an exercise option which was previously out of their
reach, boosting customer satisfaction and increasing
retention. Word-of-mouth referrals and user feedback about
the machine draws new prospects to the gym, providing
Stephen with a strong marketing tool to grow his business.
"I can't
say enough good things about Viper. My customers love it;
pretty much everyone uses the machine. It is a great,
user-friendly alternative to the climbing ropes that I used
to have." |
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